objective 3:

community

ensure people from communities throughout alberta can experience the power of dance, regardless of geographic or socio-economic status barriers.

Championing Accessibility: Breaking Barriers to Dance

Alberta Ballet’s recreational programs in Calgary and Edmonton are vital in making ballet accessible and inclusive. Designed for children, youth, and adults, these classes offer a welcoming, non-competitive environment that fosters a lifelong appreciation for dance. By connecting communities to Alberta Ballet’s brand, these programs encourage personal growth, well-being, and long-term engagement, building future audiences, patrons, and even potential dancers.

The Role of Accessibility:

  1. Social Determinants of Health: Dance enhances mental, physical, and social well-being, particularly for marginalized groups.

  2. Community Engagement: Programs tailored for newcomers, Indigenous communities, and underserved populations foster cultural connections and inclusion.

  3. Long-Term Vision: Alberta Ballet aims to lead in inclusive arts programming, expanding its reach and breaking down barriers over the next decade through workshops, discounted tickets, and performances in community spaces.

Why Recreational Classes Matter

  1. Revenue Generation: Consistent enrollment diversifies Alberta Ballet’s income, cushioning against unpredictable ticket sales.

  2. Brand Loyalty: Participants often transition into loyal audience members, broadening Alberta Ballet’s reach.

  3. Talent Development: Recreational classes serve as a pipeline for young talent, with some students advancing to Alberta Ballet School or pre-professional training.

  4. Community Presence: These programs strengthen Alberta Ballet’s ties with families, schools, and local organizations, enhancing its reputation as a community-driven institution.

Enhancing Operational Efficiency with a Centralized Campus

To address rising operational costs and improve efficiency, Alberta Ballet proposes a centralized campus in Calgary. This facility would unify the Professional Dance Company, Alberta Ballet School, academic programs, and student residences under one roof, reducing overhead and fostering collaboration.

Benefits of a Centralized Campus

  • Efficiency: Consolidation eliminates logistical redundancies, such as transportation between sites.

  • Collaboration: Co-locating dancers, students, and staff promotes creativity and innovation in performance and training.

  • Capacity Expansion: Modern facilities will increase program offerings, enrollment, and community engagement.

  • Inclusivity: The fully accessible campus aligns with Alberta Ballet’s commitment to inclusivity.

Action Plan

  • Objective: Increase participation in recreational ballet classes while fostering inclusivity, retention, and pathways for talent development.

    Action Plan:

    1. Modify digital and local marketing campaigns to target specific demographics and lapsed dancers.

    2. Demonstrate inclusivity in participant demographics and marketing materials.

    3. Build pathways for talent development through targeted programs.

  • Objective:
    Provide accessible ballet experiences to underserved and vulnerable communities, fostering inclusivity, cultural exchange, and geographic reach.

    Action Plan:

    1. Partner with community organizations to provide free or discounted tickets and classes.

    2. Develop and expand culturally inclusive programs like Powwow & Ballet and Discover Dance.

    3. Reduce geographic barriers by extending outreach and building local partnerships.

  • Objective: Centralize operations to foster collaboration, improve efficiency, and create a modern, versatile facility that enhances Alberta Ballet’s artistic and community impact.

    Action Plan:

    1. Consolidate all Calgary-based operations into a single facility to eliminate inefficiencies.

    2. Design spaces to promote community engagement and revenue generation.

    3. Implement a comprehensive fundraising strategy to secure facility funding.